Gambling Social Media Campaign
Development of future social marketing campaigns on youth gambling. Targeting variable and campaign strategies recommended herein should be considered in the early stages and tested along the way. Keywords Gambling.Adolescents.Prevention.Socialmarketing.Media Children and youth are exposed to a growing number of pressures from parents, peers.
Gambling Industry Marketing
Despite an old fashioned and heavily regulated image for the gambling industry, online gambling companies are starting to embrace the latest trends and technologies in digital marketing. Instead of traditional television commercials, gambling companies are opening up marketing opportunities in social media and mobile apps. In fact, UK mobile gambling revenue has increased 200% from 2009 to 2010; gambling operators such as Ladbrokes, Betfair and Willian Hill have reported improved conversions and conversions from their mobile gambling apps.
- There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
- In past years, the campaign has been endorsed by the World Lottery Association and NASPL. Click here to sign up to participate in the 2020 Holiday Lottery Responsible Gambling Campaign! 2020 Campaign Materials for Download: Campaign Guidelines. Digital Cover Photo. Social Media Graphic 800×800. Campaign Flyer with Bleed- Horizontal.
- From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples. However, more often, such great subject matter lends itself to great campaigns. Here are 10 of my favourites. Google & the 2014 World Cup.
- Social media has allowed new forms of gambling and the promotion of it to emerge Social media is changing what gambling is, and how it is done. This poses new challenges and risks to regulators, as they have to evolve current definitions and frameworks to reflect both a rapidly changing technological landscape and the habits of those who use it.
For some online gambling companies, their objective is to reach a first page search result in order to compete with on-land gambling companies and other online competitors.SEO for online gambling companies is a highly specialized area where content and onsite designs/website UX has to be aligned with customer acquisition and retention. Every online gambling company wants to establish its own niche in the industry and meet the demands of their customers. Moreover, SEO for online gambling companies deal with aggressively competitive keywords that most marketers wouldn’t touch with a barge pole. Some of the most challenging tasks for gambling industry SEO marketers are link building, creating content that attracts leads, deep levels of research in SEO copy-writing and tireless outreach. Creating linkable assets for a gambling website can take more than a year to accomplish. At any rate, SEO for gambling websites is a long term endeavor and highly competitive.
Content marketing for gambling companies
In 2015, digital marketing for the gambling industry revolves around engaging content marketing. Consumers are familiar with the loud and tacky advertisement styles used in the gambling industry so how can they deviate away from that? Depending on their brand, gambling companies can develop a content strategy that showcases their social acuity and innovative persona.
To increase engagements with their audience, gambling companies hire copy-writing teams to create well-researched and interesting press release material about industry related topics. They distribute the content to social media, gambling review sites, social bookmarking sites and journalists. To reach wider audiences, gambling companies can leverage authoritative third party sites by sending them highly polished articles/pieces of research or infographics related to the gambling industry.
By integrating content marketing in their business strategy, gambling companies have been able to attain the goal conversions and lead generation that they need for long term growth.
Social media marketing for gambling companies
In recent years, the gambling industry have started to embrace social media marketing. Instead of blasting ads over their social media profiles, gambling companies such as William Hill and Paddy Power are engaging with followers and using multimedia content-such as gifs and videos. Here are some of the social media platforms that the gambling industry have utilized:
Facebook is the most popular social media platform for gambling campaigns and companies have used their hyper targeted ads to reach fans. They also use the Facebook posts feature to promote contests. Facebook followers can also generate their own content and help to build the gambling brand’s presence. Gambling companies are known to collaborate with complementary industries such as real estate or hospitality services to promote themselves.
Gambling companies are adapting particularly well to Twitter by engaging with their users effectively without being overly promotional. With understanding of the use of Twitter, gambling companies are creating content that feels sincere, interesting and valuable to their gambling customers. The intention of gambling companies on Twitter is to build a long term relationship.
By interacting constantly with their users, gambling companies are offering constant customer service. They are monitoring the social media channels 24/7 for positive and negative feedback; this is the best way to maintain a good online reputation and to mitigate any social media crises. This ensures relationship building in real time.
Video content is where YouTube shines; the gambling industry creates videos that reach far and wide. To expand engagement and gain more traffic to their websites, gambling industry videos on YouTube have high production values and entertainment factor. Some TV ads that have been banned are played on the gambling company’s YouTube channel. Unlike Twitter. YouTube channels for gambling companies are restricted.
Reaching goals in digital marketing for the gambling industry
Using social media analytics, gambling companies are able to interpret their audience’s messages and feedback into meaningful data. Since analytics can provide valuable insights into what makes their target audience happier, the gambling industry use it to inform their content strategy. Reaching goals in digital marketing is data driven.
Gambling Social Media Campaign Proposal
With the use of multi-channel and cross device digital marketing strategies, the gambling industry aims to attract new users and convert potential ones. Device penetration, reaching target demographics, legal barriers and technical challenges are some of the obstacles that the gambling industry deals with.
The future of digital marketing for the gambling industry
The future of digital marketing for the gambling industry combines advances in digital technology with optimized content for search. Some of the changes will be:
- Personalized gambling content delivered to the user
- Content optimized for wearable tech and new screens
- Incentives to increase engagement and response rates from audiences
- Development of content for virtual reality technology
- Improved targeting on social media platforms
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